life is too short to listen to old music
bb sway
How Will I Get There?
Single
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Reviews and Comments
“Recalls The Shins’ finer moments on this trippy and euphoric blend of acoustic and electronica” iPaper
“Sparkles with the kind of sunrise warmth that Grizzly Bear would be proud of” DIY
“Sitting comfortably between offbeat lo-fi and alt-pop” Wonderland
“Intimate soundscapes that feel like they could be happening inside our heads” The Line of Best Fit
“Curiously hewn, ultra-infectious alt-pop jewels” CLASH
Hong Kong-born, London-based artist bb sway (they/them) is today releasing the title track from their forthcoming EP ‘How Will I Get There?’ which arrives on 26 May via 7476. ‘How Will I Get There?’ has a winsome groove to it that allows the listener to be swept up by bb sway and taken on a journey of self-discovery as they sing “Down by the water / Think of yesterday / And how I saw you / In a different kind of way”.
On the track, bb sway offers: “It felt right to name the EP after this track because the whole project centres around the theme of transition / striving towards something. In different ways, each of the four tracks speaks to some desire for change, congruence, and alignment. 'How Will I Get There?' is about the journeys we go through, the desires we have, and the truths we confront along the way.”
Last month, bb sway released their poignant and ethereal single ‘Everything You’ve Always Wanted’, a magical, lullaby-like ballad that merges diary-entry lyrics with soft, rhythmic and folk-adjacent guitar lines and beautiful harmonies. The track is a truly magical exploration of the bittersweet feelings of grief and joy that comes with periods of transition in life.
bb sway is following on from their ‘Pearl’ EP - released in 2021 to widespread acclaim and winning fans from Steve Lamacq on BBC 6 Music to Spotify editorial playlists such as All New Indie and New Music Friday. ‘Your Type,’ their recent collaboration with Basile Petit, came out last year receiving support from outlets like COLORS and DIY. bb sway has worked hard at establishing themself as one of the most exciting prospects to emerge in the last couple of years. With a playful yet meticulous approach to arrangement and lyrics that feel like hushed secrets from a friend, they are making good on their early promise.
Driven by a desire to spread their message, create something relatable and help with emotional healing, bb sway creates music with a wide-eyed inquisitiveness and a genuine heart.
latest releases
EP
How Will I Get There?
out on May 25, 2023
via sevenfoursevensix
Single
Everything You've Always Wanted
out on March 29, 2023
via sevenfoursevensix
Single
Like Honey
out on October 19, 2022
via sevenfoursevensix
Single
Your Type
out on July 05, 2022
via sevenfoursevensix
Single
My Love is True
out on April 12, 2022
via Nice Guys
Single
On Your Journey
out on September 01, 2021
via sevenfoursevensix
