Greta Isaac

Continuing her unstoppable rise, singer songwriter Greta Isaac reveals her brand new single, the blustering pop anthem 'PAYRI$E'. It drops as Greta takes to the stage for a headline show at London’s Oslo, for BBC Radio 1’s Jack Saunders’ infamous Hopscotch club night. 'PAYRI$E' is the fifth new song to be released from Greta’s forthcoming EP ‘I Think You’d Hate It Here’, due out in May.

2022 has been a year of huge growth so far for Greta, who has been named ‘breaking act’ by the Sunday Times Culture, as well as seeing support from the likes of Clash, PAPER, The Line of Best Fit, Polyester Zine and Notion. Radio 1 are huge fans, with support coming from Clara Amfo, Jack Saunders (Next Wave), Sian Eleri (Tune Of The Week), Gemma Bradley, Best New Pop and Dean McCullough - it’s only a matter of time before she starts to appear regularly on the daytime playlist. Greta has also recently toured with Dan D’Lion, and is set to play her first shows at The Great Escape in May.

‘PAYRI$E’ will continue Greta’s groundbreaking aesthetic journey, with a brand new music video and accompanying visuals which continue to level-up and showcase her idiosyncratic creativity and eye for visual storytelling. 

Arguably Greta’s biggest, brashest song to date, 'PAYRI$E' starts with the audio equivalent of a slap in the face with big bold synth riffs before moving into Greta’s playful arpeggiating verses and later culminating in an anthemic, soaring chorus which gives way to a beautifully raucous cacophony that is simply begging for a pop mosh pit.

Speaking about the song, Greta explains: “I wrote 'PAYRI$E' with Martin Luke Brown and Nova Blu in London last year. I wanted to write something that felt unapologetically brash and loud and demanding.”

The song is partly symbolic of Greta taking a stand and demanding more for herself, just like the character in the song is asking for more, but in the brashest possible way. “I think for a lot of my life I’ve made myself smaller in order to accommodate other people. Even when I’ve intentionally made myself bigger, funnier, prettier, it’s been to entertain or perform or to try and facilitate the perfect conditions for how I’m experienced by other people” says Greta.

“I tend to take on a bit of a character when I write, but I wanted to use the process of writing 'PAYRI$E' as a way to take up some space for myself and demand more from my life and from my relationships. The outcome is a bit of a mess to be honest, but the character of 'PAYRI$E' just doesn’t have the resources to explicitly ask for what she needs in her relationship.. so I guess she’ll just take cash credit or cheque for now while she figures it out!”

Greta Isaac understands the beauty in life’s imperfections. Ever since the 26-year-old learned to accept the unpredictability of life, she has rocketed to becoming one of the UK’s most exciting new musical voices. Her music – an electric amalgamation of pop, folk and alternative rock – excavates the messy, fraught and dramatic charm of the modern human experience, turning her personal experiences into songs that are poetic, vibrant and alive. And like all good art, it can help us learn something about our own lives in the process.

Born and raised in rural Wales, Greta comes from a long line of musicians. Her grandfather conducted a Welsh male voice choir, while her parents were in a band in the ‘80s. “They primarily did Welsh language pop” Greta says, “but they introduced a lot of disco and funk into the Welsh language rock scene as there wasn't a lot of that at the time.”