Ultraflex

Country: Iceland, Norway
Genre: Electronic
Styles: Disco, Italo-Disco, Funky Disco, Funk
on hashbrandnew.com since October 21, 2020

Bio

Ultraflex’s sound is inspired by the disco, italo and funk of the 80’s, blending it with new-age sensibilities, unexpected jazz chords and melodic twists. The result is a catchy, contemporary whirlwind of dance floor weirdness, nodding to their ancestors in the historical lineage of spectacular electronic music. The duo’s material is both kitsch and high concept – pushed through a contemporary pop culture filter Ultraflex creates their own brand new lotion carefully tailored to your needs.

​Debut album Visions of Ultraflex was released in 2020 to critical and popular acclaim, winning both The Icelandic Music Awards 2021 for 'Best Electronic Album' and Kraumur Awards for 'Best Album', besides collecting nominations to additional international awards. Ultraflex places equal value on sounds, lyrics and visual representation - music videos or experimental films are made to every single song. Ultraflex is shiny and dirty at the same time.

They seem to be so in-sync—both musically and aesthetically—it’s hard to imagine any other pair producing the music and videos that Ultraflex does. It’s a rare thing to find that kind of connection; we should all be so lucky.

–  Highclouds

They know they’re brimming with confidence and class, and they sashay through the trilling tones and bumping beats of “Baby” with supreme confidence – and we are powerless to resist.

–  Beats per minute

However, the official music video for ‘Relax’ is a little disturbing to the music. I’m not sure if the imagery shown is a foot fetish, 70s erotica or a homage to the popular ‘satisfying videos’ on YouTube. (...) If you can handle all of those things, then go ahead and check out the visual work. Maybe not at work, your colleagues may think you’re strange.

–  Electrozombies

Source [Website]