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pecq

city: England
country: UK
genre: Alternative
styles: Indie Pop, Indie Electronic, Alt-Pop, Dream Pop, Synthpop

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on hashbrandnew.com since September 08, 2021

credits: Siobhán Cox

Single

label
Upcycled Sounds

Too Far Gone

out on January 26, 2022

Single

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Reviews and Comments

Today, January 26th, leading Oxford-based duo pecq share new single ‘Too Far Gone’, the follow-up to ‘Over and Over’ and ‘Brittle’, released in September and October respectively.

Fusing their illustrious penchant for pulsating alt-pop motifs with gorgeous, velvet-smooth vocals, a wide range of crisp instrumentation and bubbling, synthesized atmospherics, this new single sees the pairing (real names Nikò O’Brien and Hannah ‘Jakes’ Jacobs) at their gleaming best ahead of a freshly-teased new EP project due March 2022.

Reflecting on the artistic process behind ‘Too Far Gone’, the duo note that it “came from the experience of trying to ground someone losing their grip on reality. It’s two opposite forces, one anchoring and one pulling away, further and further into their own world. In the drop, we wanted to capture the helpless, weightless feeling as that anchor finally breaks and you both spin out of control.”

As has been the theme on their run of recent singles, the video is yet another work of visual art, filmmaker Zak Waston adds: “In Too Far Gone, we follow the character into a vibrant, spacious landscape, breaking out of the claustrophobic interiors of parts 1 and 2. Our character is fascinated by her surroundings but wants to find a way out into her true reality, symbolised by blue flickerings amidst the artificial colours of this world - a hint of what’s to come in part 4.” As pecq move through the process of this tantalising new EP, the full, interconnected story of the accompanying videos will continue to reveal itself, resulting in a mesmeric long-form end product.

Hailed as ‘geniuses’ (BBC Introducing), ‘iconic’ (Lefuturewave), ‘fantastic & painfully relatable’ (Indie Shuffle) and ‘multi-faceted & gorgeous’ (Highclouds Mag), Dummy Mag swooned over their vocals which ‘shimmer across atmospheric production’ - the plaudits really do come thick & fast for the inimitable duo.

Alongside pecq, they also run the reputable Upcycled Sounds studio (in Oxford) and label, which works with artists such as feeo & LMNL as well as releasing pecq’s music independently.

Thrilling, stirring and with a powerful connection to audiences and tastemakers alike, pecq’s astounding upcoming output is set to fire them forwards on a staggering upwards trajectory.