Brighton’s PROJECTOR are back. Following the critical success of their debut album NOW WHEN WE TALK IT’S VIOLENCE, the genre-warping trio return with their first new music since its release in February 2024. Today marks the arrival of The Sham! The Sham! The Sham!, a jagged, frenzied post-punk eruption that reaffirms PROJECTOR’s reputation as one of the UK’s most sonically adventurous bands.
The new single finds the band at their most unhinged yet. A riotous blend of razor-sharp guitars, dissonant harmonies, and a propulsive rhythm section, The Sham! The Sham! The Sham! channels the frenzied energy of their live performances into a controlled explosion of raw emotion and chaos.
Guitarist and singer Edward explains, “The Sham The Sham The Sham is a triptych depicting three characters, each of whom hold themselves in the highest regard and each of whom share a common contempt for their fellow man. This distaste is reflected in the music, a crass atonal amalgam of disparate genres and unpleasant clanking. Described by returning producer Ben Hampson as sounding like “a fight in a big metal bin”. The contempt is even extended to the listener. The lyrics written solely for the enjoyment of the writer, replete with references to Greek mythology, French cinema and other more bodily subjects.”
This latest offering follows the success of NOW WHEN WE TALK IT’S VIOLENCE, a record that blended industrial brutalism with grunge-soaked paranoia and a pop sensibility that propelled PROJECTOR into the mainstream rock conversation. The album’s DIY approach—recorded and produced by the band and long-term collaborator Ben Hampson—earned them praise for their uncompromising vision and sonic adventurism.
The album was commended by BBC Radio 6Music’s Amy Lamé and drew support from the Gemma Bradley BBC Radio 1, Tom Robinson & Steve Lamacq BBC Radio 6Music and John Kennedy Radio X.
Supporting Cleopatrick on Tour
Not content with simply releasing new music, PROJECTOR are also set to take their high-octane live show on the road once again. The band will be joining Canadian rock heavyweights cleopatrick on their upcoming European tour, bringing their razor-edged anthems to a whole new audience. Known for their intense, sweat-drenched live shows, this tour marks a significant milestone in PROJECTOR’s journey as they continue to carve out their place in the modern rock landscape.
Lucy shares, “We’ve been huge fans of cleopatrick for ages, so to be heading out on tour with them is insane. Their live energy is unreal, and we can’t wait to add our own chaos to the mix.”
With The Sham! The Sham! The Sham! setting the stage for their next chapter, PROJECTOR’s return is nothing short of electrifying.
The Sham! The Sham! The Sham! is out now on all major streaming platforms.