Luna Li

city: Toronto
country: Canada
genre: Indie, Rock
styles: Canadian Garage Rock, Toronto Indie, Groovy, Pop

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on hashbrandnew.com since March 09, 2021

ABOUT THIS ARTIST

Luna Li is more than a musical project. It’s a world unto itself, and a kingdom of its creator’s making. For the Korean-Canadian, Toronto-based multi-instrumentalist songwriter, composer, and producer Hannah Bussiere Kim, the universe of Luna Li is hyperlush and inclusive by design. It’s an evolving, musical transmission that takes its cues from nature’s healing properties to explore vulnerability and identity. A blend of indie rock and psych; where experimental neoclassical morphs into pristine pop, Luna Li is the sound of an everyday symphony, crafted from the perspective of the female gaze.

When the pandemic began, Li started self-recording instrumental interludes as a radical form of care. Her self-recorded “jams” — video snippets of her constructing beats piecemeal — went viral many times over, racking up 8+ million streams and producing a fiercely loyal following. Its resulting self-titled EP garnered widespread acclaim and led to coverage in Fashion, Paper Magazine, i-D and a slot opening for Japanese Breakfast. In 2021 Li performed on the main stage of 88rising's “Head In The Clouds” festival, and in 2022 was selected as one of NME’s Top 100 Emerging Artists.

Luna Li’s debut record Duality wrestles intimate, otherworldly questions to the ground in order to better understand the collective. Capable of both detonating an incendiary riff, or slipping into the splendor of celestial strings, the album’s power lies in its most delicate moments.

Source [Spotify]