Hater

A reawakening for the Swedish visionaries, Sincere solidifies their impressive trajectory in a fuzzed out haze of dark and arresting shoegaze pop. An expansive trip through noisier, bittersweet pop realms that recalls My Bloody Valentine, Slowdive and Deerhunter.

“One of the best bands in the world” Gorilla vs Bear

Underpinning everything there’s a continuing sense of drama throughout; richly textured crescendos, chiming guitars and delicate melodies are guided by Caroline Landahl’s tender yet sharpened vocals. Sincere is joyously effervescent, but with a dark underbelly where fury manifests in a swirl of entrancing and propulsive percussion.

A gorgeous and dazzling piece of aching romanticism, destined to feature on a thousand mixtapes.

Recorded last year in Malmö, Hater welcomed two new band members and those early day sparks saw them quickly turning demos into fully-formed new songs that appear on the record. Sincere was produced by long-time collaborator Joakim Lindberg and was mixed and mastered by John Cornfield, whose credits include Ride, The Stone Roses and Robert Plant.

“Your next Scandinavian indie pop obsession.” Flood

“Stunning” Stereogum

Following new music last summer, Hater announce their highly anticipated album 'Sincere'  out 6th May on Fire Records with the release of new single 'Something'. Solidifying their impressive trajectory, 'Sincere' sees the Swedish four-piece producing distinctly darker music with heavier instrumentation. A reawakening for the visionary band, it’s an expansive shoegaze trip through noisier, bittersweet pop realms where anger and heartbreak sheds new light on the acclaimed outfit. Delving deeper into the song’s themes, the accompanying new music video for 'Something' sees them exploring the emotions going through the other person’s mind and looking at it from the outside. Working closely with Director Adèle Tornberg, the video reflects on the darker atmosphere of the record and sees them experimenting with lighting. “I invite you into a nostalgic place from the past that is lingering into the present, a place where you can't tell if you're enjoying yourself or hiding away." adds Tornberg.