Faux Real

city: Los Angeles
country: USA
genre: Alternative
styles: Indie Rock, Alternative Pop, Anti-Rock, Avant Pop

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on hashbrandnew.com since October 29, 2020

ABOUT THIS BAND

Elliott and Virgile Arndt founded Faux Real in 2018, blending post-punk, glam rock, and fresh beats to fashion a truly inimitable musical experience. From their increasingly accomplished studio output to mesmerising, unprecedented live performances, Faux Real invite the audience to join them an enthralling post-realist expedition through contemporary pop culture with razor-edged satire, inspired boy band choreography, and a charged sensuality that has fast earned them a fervent fan following that includes among their number such iconic stars as Duran Duran, Paramore, and Wet Leg. Now, with “Faux Maux” – and whispers of their long awaited debut album arriving at last in 2024 – Faux Real continue to gleefully ignore boundaries and barriers, assuring the journey is as exhilarating as the ultimate destination.

“Faux Maux” sees Faux Real – a.k.a. Los Angeles-based Franco-American brothers Virgile and Elliott Arndt – shining brighter here than ever before, with melodies that never land where one would expect, two-part turnarounds, plastic splashes of sound design, and irresistible vocal hooks. Forever expanding their faux-cabulary, the Arndts have melded a particularly 21st Century malaise with a layer of sarcastic French wordplay, with “Faux Maux” quite literally translating to “fake aches.” Initially conceived in a pre-COVID world, the song’s key message of the phone as emblem of our times (“Call me up / I’ll turn you down”) has since piled on several new coats of meaning, with its themes of isolation and social anxiety also echoing the environmental illness of Julianne Moore’s character in Todd Haynes’ Safe (1995). As they set forth on their new era, Faux Real invite us into their singular playhouse, opening the door on the idiosyncratic and ingenious home they have been building from the inside out.

“Faux Maux” follows last year’s acclaimed single, “Full Circle,” joined by a disquieting – yet captivatingly choreographed – official music video, directed by Faux Real and streaming now. With a meticulous new sound favouring ultra-digital software instruments, brutalist production, and the duo’s long-standing knack for hugely catchy vocal melodies, the track was met by applause from media outlets around the world outlets with EARMILK hailing it as “another off-beat, alt-pop gem… “Full Circle” fuses organic, melodic beats with dynamic drum hits. Hints of synth creep up to the catchiest of choruses, slipping between the brothers’ vocals, complimenting each other seamlessly with double tracks and stacks… The video is equally as stirring, with the pair’s quick moves in time to the beat reaching out of the screen.”

BIO