PNKSLM Recordings proudly present "Normal Song" from rising stars of the Swedish indie scene 7ebra. 7ebra, twin sisters Inez and Ella Johansson, are back with new music for the first time since the release of their critically acclaimed debut album Bird Hour in May 2023. New single "Normal Song", is a natural continuation thematically from "Bird Hour", with the new single finding the duo not only embracing their melancholy, but celebrating it.
"I see the song being about trying to please everyone but failing, having a lot of things that need to get done, but all you want to do is close yourself off and cry in the corner" explains singer Inez. "But then you think about it and say no, actually, I shouldn't have to suppress this despair I'm feeling - I wanna cry in an open field. It's normal to feel these things and you don't have to hide it, if you don't want to."
"When we originally had the idea for the song, it was sort of a lighthearted joke actually" continues Ella. "But it quite quickly resonated with us, and we realized that this could maybe turn into a proper song. We recorded it with Jens Lindgård at Gula Studion here in Malmö, and I think his production matches the story and juxtaposition of the song perfectly. On first listen it maybe sounds like a lighthearted festival banger, especially with the big pumping chorus, but then you realise it's actually quite sad."
"Normal Song" is out now digitally and is also set to be released on limited edition 7" vinyl on July 5th alongside the brand new "Daybreak" via PNKSLM Recordings. 7ebra is also heading out on tour in May supporting Arab Strap on a week-long UK tour as well as visiting Denmark together with Kindsight, with more tour dates to follow soon.
“they zap delicate pop tunes with a jolt of electricity” Pitchfork
“hypnotic and hooky” Brooklyn Vegan | “an enticing proposition” Under The Radar Magazine
“7ebra are here for the long haul” So Young Magazine
“7ebra blend a punk-like defiance of the rules with a minimalist palette, infused with a terrific but deeply left-field sense of pop” CLASH
JUNE 5 - Malmö twin duo 7ebra - AKA Inez and Ella Johansson - unveil the music video for latest single ‘Normal Song’ - out now via cult Stockholm label PNKSLM (Shitkid, Miss World, Holy).
The video comes alongside news of two support dates with Paulo Nutini in Sweden next week.
'Normal Song' is the first new music since the release of their critically acclaimed debut album Bird Hour in May 2023. It is a natural continuation thematically from Bird Hour, with the new single finding the duo not only embracing their melancholy, but celebrating it.
"I see the song being about trying to please everyone but failing, having a lot of things that need to get done, but all you want to do is close yourself off and cry in the corner" explains singer Inez. "But then you think about it and say no, actually, I shouldn't have to suppress this despair I'm feeling - I wanna cry in an open field. It's normal to feel these things and you don't have to hide it, if you don't want to."
"When we originally had the idea for the song, it was sort of a lighthearted joke actually" continues Ella. "But it quite quickly resonated with us, and we realized that this could maybe turn into a proper song. We recorded it with Jens Lindgård at Gula Studion here in Malmö, and I think his production matches the story and juxtaposition of the song perfectly. On first listen it maybe sounds like a lighthearted festival banger, especially with the big pumping chorus, but then you realise it's actually quite sad."
Built around their telepathic harmonies, close-up guitar and droning mellotron washes, it's a spartan indie sound. The style is equally inflected by dark folk elements, austere post-punk and woozy slacker, with earworms choruses.
‘Normal Song’ is out now digitally and is also set to be released on limited edition 7" vinyl on July 5th alongside the another new track ‘Daybreak’ via PNKSLM Recordings. 7ebra are completed a tour in May supporting Arab Strap as well as visiting Denmark together with Kindsight, with more tour dates to follow soon.
Beautiful but punk, minimalist but epic, the duo had previously made their mark on the Swedish music scene, with support slots for Future Islands, Bob Hund and The Dandy Warhols already under their belts. They also played shows at End of the Road, Bluedot and SXSW festivals last year, as well as for an extensive UK tour with Teleman.
they zap delicate pop tunes with a jolt of electricity” Pitchfork
“hypnotic and hooky” Brooklyn Vegan | “an enticing proposition” Under The Radar Magazine
“7ebra are here for the long haul” So Young Magazine
“7ebra blend a punk-like defiance of the rules with a minimalist palette, infused with a terrific but deeply left-field sense of pop” CLASH
MAY 8 - Malmö twin duo 7ebra - AKA Inez and Ella Johansson - release new single ‘Normal Song’ via cult Stockholm label PNKSLM (Shitkid, Miss World, Holy).
It’s the first new music since the release of their critically acclaimed debut album Bird Hour in May 2023. ‘Normal Song’ is a natural continuation thematically from Bird Hour, with the new single finding the duo not only embracing their melancholy, but celebrating it.
"I see the song being about trying to please everyone but failing, having a lot of things that need to get done, but all you want to do is close yourself off and cry in the corner" explains singer Inez. "But then you think about it and say no, actually, I shouldn't have to suppress this despair I'm feeling - I wanna cry in an open field. It's normal to feel these things and you don't have to hide it, if you don't want to."
"When we originally had the idea for the song, it was sort of a lighthearted joke actually" continues Ella. "But it quite quickly resonated with us, and we realized that this could maybe turn into a proper song. We recorded it with Jens Lindgård at Gula Studion here in Malmö, and I think his production matches the story and juxtaposition of the song perfectly. On first listen it maybe sounds like a lighthearted festival banger, especially with the big pumping chorus, but then you realise it's actually quite sad."
Built around their telepathic harmonies, close-up guitar and droning mellotron washes, it's a spartan indie sound. The style is equally inflected by dark folk elements, austere post-punk and woozy slacker, with earworms choruses.
‘Normal Song’ is out now digitally and is also set to be released on limited edition 7" vinyl on July 5th alongside the another new track ‘Daybreak’ via PNKSLM Recordings. 7ebra are also heading out on tour in May supporting Arab Strap as well as visiting Denmark together with Kindsight (details below), with more tour dates to follow soon.
Beautiful but punk, minimalist but epic, the duo had previously made their mark on the Swedish music scene, with support slots for Future Islands, Bob Hund and The Dandy Warhols already under their belts. They also played shows at End of the Road, Bluedot and SXSW festivals last year, as well as for an extensive UK tour with Teleman.
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