7ebra

“hypnotic and hooky” Brooklyn Vegan 

“an enticing proposition” Under The Radar Magazine

“7ebra blend a punk-like defiance of the rules with a minimalist palette, infused with a terrific but deeply left-field sense of pop” CLASH

Malmö twin duo 7ebra - AKA Inez and Ella - will release their debut album Bird Hour on May 5th via cult Stockholm label PNKSLM (Shitkid, Miss World, Holy). With this announcement they reveal the latest single taken from it, the introspective and austere ‘I Like To Pretend’. 

Full of hushed harmonies, fret-buzz guitar strums and analog keyboard noodles, ‘I Like To Pretend’ is a cautious introduction into their world. 

Beautiful but punk, minimalist but epic, the duo are already making their mark on the Swedish music scene, with support slots for Future Islands, Bob Hund and The Dandy Warhols under their belts. To record the album, 7ebra teamed up with the legendary Swedish producer Tore Johansson, who effectively dragged himself out of retirement having been bewitched by a live show, and is best known for all his work with The Cardigans, and the debut Franz Ferdinand album. 

They’ve been announced for slots at this year’s End of the Road and SXSW festivals, as well as for an extensive UK tour with Teleman, and more in the works. 

Talking on ‘I Like To Pretend’, Inez details the song’s origins - and the part it played in the origins of the band itself: 

“This song came about when I was jokingly singing and making up stories with my then boyfriend.

The melody stuck in my head and it somehow turned into this song! This ended up being one of the first songs we made together as 7ebra, and one of the first we recorded with Tore. It was also actually the first taste of our music anybody had heard from us for the first few months, as we put an early mix up on YouTube when we first started.” 

Refined since this initial peek out into the world, the track is a formative indication of the careful balance the sisters strike between personal stories, and off-kilter whimsy. 

Debut album Bird Hour is out May 5th via PNKSLM - it is trailed by ‘I Like To Pretend’ today

In a world of endless, bottomless content, to find something that stands out from the crowd is a rare thing. But it’s something that 7ebra manage without breaking a sweat. Based in Malmö, twin sisters Inez and Ella Johansson deal in sparkling indie-rock that’s pretty without being soft, sweet without losing its edge and catchy without being cheap. With Inez on guitar and vocals and Ella on keys, organ and Mellotron, their minimal set-up makes a virtue of simplicity – with a sliver of guitar fuzz, and organ lines snaking around stark, striking vocals, augmented by shivering harmonies, they don’t need a lot to make music that’s colourful, kaleidoscopic, and effortlessly original.

7ebra debuted in 2022 with the double-single “I Have A Lot To Say”/ “If I Ask Her”, two helpings of psych-tinged, street-smart rock and roll, and the music scene around them wasn’t slow to notice. They opened for the Future Islands and the Dandy Warhols, were picked out by Apple Music’s Matt Wilkinson as a Hidden Gem of 2022 and were booked for prestigious showcases SXSW and Eurosonic. With a packed schedule of shows across Europe and the UK already planned for 2023, their world looks set to get a lot bigger – something that their debut album Bird Hour makes certain. The record is a warm, elegant introduction to the sound 7ebra have crafted. The songs are full of personality and character, but also retain a little bit of enigma, a sense of keeping something secret to themselves. To unwrap that elusiveness is a daunting task, but one the listener can’t resist leaping into.

Ella and Inez’s parents played in bands as they were growing up, so picking up music was a natural thing for them. The origins of 7ebra start with Inez whiling away the hours playing guitar in her bedroom. “I learned by playing covers by myself in my room”, she says. “Ella didn’t do that as much, but we sometimes played and sang together, country songs”. Eventually she would start writing her own. Ella wasn’t involved originally (“we did play together a few times”, she says, “and it just went to shit [laughs]. We fought a lot”), and Inez was originally reluctant: “I was a bit unsure whether I wanted to be in a band with my sister. Because you get clumped together all the time, when you’re twins”. But Ella was keen to join, and eventually persuaded Inez to let her join for a show. It went – so well that producer Tore Johansson (The Cardigans, Franz Ferdinand), saw it and asked if they’d like to record with him. That changed things, says Ella: “It made us think there might be something in this music”. As a duo, 7ebra were in flight. “In the end, it’s kind of a nice thing too [being sisters in a band]”, Inez says. “It doesn’t bother me anymore. It just made sense to play together”.

On the album that they eventually came up with, the talent that caught Johansson’s eye is immediately obvious. Opener “Secretly Bad” has a way of walking along your nerves, an eerie echo of a hymn in Inez’s vocal backed by a swirl of woozy blend of guitars and organ. That’s followed up by “I Like To Pretend”, an easily charming song that has a sleepy brightness about it, like morning sunlight breaking through a window. They take a couple of different genres for a whirl on Bird Hour – they’re tense and snappy on “If I Ask Her”, breezy and cocky on “Lighter Better”, and there’s even a couple of droplets of blues and folk in the mix, in the raw intensity of the emotions in the slower songs, the vulnerability and aching of songs like “Lean” and “Stripey Horsey”. The record has a way of sweeping you along in its mood and tones, fuelled in part by the band’s use of repetition, sometimes fast and fevered, sometimes crawling and hypnotic. The duo’s musical input blends perfectly, with Inez’s guitar and vocals forming the core, and Ella drawing in the detail with keys, organ, and harmonies, to really bring out the vivid nature of the songs. Indie rock that’s melodic and sweet, but with enough shadow mixed in to make it really compelling.

On Bird Hour, what strikes you first about 7ebra’s sound is how fully formed it is, how much they’ve carved out their own sonic territory, perfected by trial and error in the studio with Johansson. “Tore wanted us to try everything possible”, says Ella. “We had moments where things weren’t working. But that was necessary in order to find the good stuff”. 7ebra’s signature might be found in the deft way they deal with emotion – unafraid of being open, but a little too clever to make things too clear cut: “You can’t take yourself that seriously. It’s too emotional to take it seriously, to start hating yourself. But at the same time, it is quite serious”, says Ella. Another trademark is the simplicity – a 7ebra song has just enough to make it work, and nothing more. “I think it was important for me that our voices were at the centre of the songs”, says Inez, “that all the little melodies have their place, and don’t get overwhelmed. With lyrics, I sometimes come up with something, and just feel ‘there’s no need to add more to this’. Sometimes a line works by itself. You don’t have to add a bunch of lyrics”. Finally, the album’s themes are ones that will resonate with most people that have set foot on this planet. “I guess it’s about trying to understand yourself, in relation to others. Just life. ‘Why am I not good at this, why is this thing happening to me, why is this thing so hard, why am I so stupid?’”, laughs Ella.

7ebra haven’t been around for very long – but a handful of songs and their fizzing live shows have stirred up the biggest buzz in Scandinavian music in quite a while. Their debut album justifies it all. It showcases the magic they’re capable of conjuring up, and hints at even more to come in the future. But from where they are right now, they’ve made something very special. Bird Hour takes all that promise and turns it into something concrete, in the form of one of the year’s best rock debuts.