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Tony Njoku

[ he/him ]

city: London
country: Nigeria, UK
genre: Alternative, Electronic
styles: Ambient, Singer-Songwriter

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on hashbrandnew.com since November 12, 2020

credits: Jordan Woods

Single

label
PRAH Recordings

prah.co.uk

@prah

@prahrecordings

Rhododendrons

out on April 19, 2022

Single

This track is included in our Spotify playlist

New Alternative Vibes

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watch the video

YouTube

Songlink

Songlink/Odesli

Reviews and Comments

British-Nigerian vocalist, producer, multi-instrumentalist and avant-pop auteur Tony Njoku announces he is joining the PRAH family (home to Falle Nioke, Hiro Ama and more), alongside a breathtaking, self-directed video for his new single Rhododendrons.

Drawing influence from a sprawling map of touchstones that takes in everything from Aphex Twin and early Warp Records, to trap-inspired hip-hop, spooled out hyperpop and R&B, Tony’s work has personified an artist working in sandbox mode, pushing his own boundaries and sculpting his own sonic identity.

His new single Rhododendrons is something of a metamorphosis, gently erupting into cascading strings and forceful guitars, with Tony’s distinct crooning falsetto gluing it all together. It’s indicative of an artist now completely comfortably in his own creative skin.

Source [tonynjoku.bandcamp.com]

The accompanying video is an immersive collage of vibrant visuals, which is heavily inspired by Sergei Parajanov’s film The Colour Of Pomegranate, as well as the Rider Waite tarot deck illustrations. Teaming up with a group of actors, they help illustrate Tony’s metaphor for growth and change. Speaking on the single / video, Tony explains: "The song is a soundtrack to my own metamorphosis. The archetype of the cocooned caterpillar and the butterfly or the flower blooming in springtime. New beginnings. The video too showcases that. A myriad of symbolic imagery, a poetic gesture as an ode to healing. It’s just an expression, pure and loving."

Source [youtube.com]