The Velveteers

city: Denver
country: Colorado, USA
genre: Rock
styles: Pop Rock

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on hashbrandnew.com since October 08, 2021

ABOUT THIS BAND

Growing up in Boulder, Demi Demitro rebelled through her guitar, practicing up to nine hours a day and neglecting schoolwork to develop a playing style that is heavy but agile, theatrical but nuanced, grounded in rock history but wholly idiosyncratic. With Baby Pottersmith and Jonny Fig playing on a conjoined set, the band developed a reputation for their rip-roaring performances. Clips of the band’s live shows and DIY videos made it back to Dan Auerbach, who invited them to his studio in Nashville to produce Nightmare Daydream.

“I instantly dug them,” says Auerbach. “They’re amazing live, and their videos are so creative. And they just sound so powerful. Any time you doubletrack drums on a record, it’s going to sound so heavy. Then you put that together with this baritone guitar player who is so unique, and it’s so bombastic. There’s nothing like them.”

Nightmare Daydream finds The Velveteers stripping down rock and roll to its most primal elements—the riff, the rhythm, the snarl—and rebuilding it in their own image. “We don’t want to sound like a band from a different time,” says Demitro. “We want to sound like a band that’s right here right now—in this very moment.”