Today Ski Lift release their fifth single ‘I Wanna Be You’, produced by Patrick James Fitzroy (Sorry, Broadside Hacks, Sunnbrella), their touring band member. Wrapped up in 2 minutes and 26 seconds of euphoric indie-rock, the track displays a lyrically darker side to the band. Echoing shades of the novella ‘The Double’ by Dostoevsky, ‘I Wanna Be You’ begs the question, who are you really?
In the modern world of social media such a question is increasingly pertinent. The search for identity and the ability to create online illusions of our lives or become embroiled in the perceived lives of others until we proclaim ‘I Wanna Be You’ has become - as in Dostoevsky’s work - increasingly self-destructive.