LVRA

city: Edinburgh
country: UK
genre: Pop
styles: Experimental Pop

Support LVRA buy Merchandise & Vinyl

Follow LVRA on

Spotify Bandcamp @itslooroll @itslooroll @lvraofficial

on hashbrandnew.com since February 23, 2021

ABOUT THIS ARTIST

Born in Edinburgh to Chinese parents, 20-year-old singer and producer Rachel Lu started making music as a teenager, writing angsty songs at the piano in her parents’ home. Settling under the moniker LVRA (pronounced loo-rah), Lu began producing her own songs towards the end of 2017. Channelling her love of R&B, experimental electronic and trap music, LVRA’s production seamlessly blends samples of traditional Chinese instruments with honeyed R&B vocals.

“A voice that sounds like honey and money… she is dominating her sound with ease and finesse.” - Notion

“LVRA continues to enchant.” – The Line of Best Fit

“A refreshingly unique blend of R&B, trap and modernist neo-soul.” – Wonderland

“Rising alt-pop newbie.” – DIY

Source [Spotify]