Cloth

Praise for Cloth's 2023 album Secret Measure

“a softly thrilling return, assured in its place in the world” - Clash ★★★★
“Cloth’s radiantly dark pop reigns supreme” - The Line Of Best Fit ★★★★
“gently addictive guitar pop” - The Observer ★★★★
“neat layers of guitars, synthesisers and molecular-like rhythms intertwine in sync with one another, and each of them are a joy to unravel” - The Skinny ★★★★
“music that gets under the skin” – Uncut ★★★★
“the enveloping and hypnotic atmosphere allows the songs to shine” – Loud & Quiet
“the slowcore version of a polished pop crossover” - Pitchfork
“delicate but dynamic” – The Scotsman

Glasgow-based twin-sibling duo Cloth (Rachael and Paul Swinton) are today sharing a new single, "Polaroid", produced by Ali Chant (Perfume Genius, PJ Harvey, Yard Act). It's the band's first new music since the release of their acclaimed and Scottish Album Of The Year Award nominated 2023 album for Rock Action, Secret Measure.

The pair’s feather-light approach and intrinsic quiet drama have been fundamentals of the Cloth sound, providing a way to express the grandest of sentiments in the most persuasive of ways. A daring rhythmic streak combined with the patience and restraint to let the space in their music do the talking, make each new Cloth song feel like a world within itself. On new single ‘Polaroid’ the band toys with texture and with the addition to their palette of a string section, their intentional subtlety is elevated to lofty new heights. It is the sound of Cloth realising the growing pop streak that they’ve long-threatened to bring to the fore, and the kind of rewarding rumination that continues to make them such an engaging prospect.

Rachael comments on the new single: “We knew that we wanted to push ourselves outside our comfort zone and write a really upbeat, fast track which would feel great to play live. ‘Polaroid’ has such a strong, driving beat and a soaring string arrangement from Owen Pallett. We’ve never had strings on our music before so this was a real first for us. I was a little nervous about the idea because I think adding strings can sometimes go one of two ways - they can sound great or they can overpower the nuance of everything going on underneath. I can still remember hearing Owen’s arrangement for the first time and just turning to Paul with the biggest smile on my face - they absolutely nailed it. ‘Polaroid’ is quite different to anything we’ve done before, but I think it’s one of the most exciting songs we’ve made.”

Paul adds: “Lyrically, the song deals with the gradual loss of a friendship which used to burn very brightly. I think a lot of people can relate to the peculiar and quietly devastating feeling of becoming isolated from a person they once shared so much with. That preoccupation with loss - of friendships, of loved ones, of relationships - is such a universal thing and something I definitely found myself mired in when writing. I can trace it across a lot of the record.”