Out on November 24th via the Italian-American label WWNBB, the two-track single Quiet Quitting
/ Doppelgänger represents the ideal continuation of the musical and conceptual journey started by
BIG CREAM in 2022 with their second album Hanging, record that helped the group establish their
own unique and identifiable sound, which was further developed during the subsequent tour that
saw them perform on numerous stages both nationally and internationally. In these new tracks, the
band combines post-punk with American indie rock, portraying in a sarcastic way not only their
personal paranoia, but also the one that rages around us.
Accompanied by an official music video by Andrea Zanini, aka Zannunzio (see second page of the
press release), Quiet Quitting is a post-punk song that exalts slackerism as opposed to the culture of
productivity in which society is so deeply immersed, leading to a sinking endless spiral – here
musically represented through an explosive centrifuge of clanking guitars and tense, incendiary
rhythms, all amplified by a crazed saxophone and a desperate crawling vocality, sucking the listener
into a maelstrom of annihilating noise. Notable is the contribution on backing vocals by Costanza
Delle Rose (KOKO MOON, Be Forest), with whom the band developed a friendship during their time
together playing at SXSW, which resulted in this artistic collaboration.
On the other hand, more viscerally noisy and neurotic is Doppelgänger, a song that deals with the
relationship between one's body and technology, specifically exploring the theme of the loss of
centrality of bodies for the sake of digital identities, and how the existence of these digital twins –
generated by corporate commercialization of personal data – transcends our physical existence.
These topics are clearly influenced by Cronenberg's cinema, particularly by the film Videodrome, to
which the song pays homage by quoting the line «Long Live The New Flesh» pronounced by James
Woods at the end of the film. This is probably the song that best reflects the band's current musical
references, which range from James Chance’s no wave to Minutemen’s indie rock, and finally to the
post-punk of Italian bands like Gaznevada and Neon.
Both tracks were recorded and mixed during the summer of 2023 by Nicola Venturo at Buzz Farm
Recording Studio in Bologna, Italy, while the master was made by Greg Obis, singer and guitarist of
Stuck, at Chicago Mastering Service.
VIDEOCLIP
The first single, Quiet Quitting, is accompanied by an official music video by Andrea
Zanini aka Zannunzio, which perfectly captures the meaning of the song: a sarcastic
hymn to slackerism in opposition to the prevailing Hustle Culture. In fact, the clips,
made in computer graphics through the use of old maps from 90s video games,
represent the contrast between the grayness and desolation of the spaces of an office
and the irony of the actions carried out by the leading character. Thus, trivial things
such as doing crossword puzzles, taking a coffee or reading the washing instructions
on clothes labels, if done strictly during working hours, assume a new subversive
meaning, becoming small acts of resistance against a society that only wants us to be
more and more productive.