We made our last record SOLACE over a period of a year living together in a little house in Venice, Los Angeles. Our partners, friends, collaborators cruised in and out of the house all day. It was home to everyone who visited, and our friends named it Rose Avenue - after the street it was on. With this label we wanted to continue that feeling of creating a home for us and our friends, bringing the specific style of electronic music we love to the world.
We’ve been in the position where we made an album we loved - Bloom - and had no label in North America to release it except for our buddies Odesza. They played a huge part in building our fan base outside Australia, which we are forever grateful for. We want to return the favor and give artists we love and believe in that platform. There is great music out there that others aren’t willing to take a chance on and from that, idea Rose Avenue was born.