Ruiz!

Ruiz! is the mysteriously evoked moniker from Sheffield based DIY multi instrumentalist, songwriter, producer and vocalist Hugh Ruiz Robert. Recorded with just a laptop, extra live instruments and in Lockdown, the new collection of songs seamlessly transcends across 60’s rock’n’roll, electronica, punk, pop, psychedelia and dark rock, with each genre being effortlessly fused with Ruiz!’s take on life in modern times. Songs about life, love and the modern maladies between men, women and life in these strange Covid times. Described as Iberian Psych by Sheffield’s Reverend Jon McClure, Falling is Ruiz! 6th release on Only Fruit Recordings, and has already garnered the support of BBC Introducing. Four minutes of ‘80s inspired electronica, flavoured with Ruiz! trademark psych, it’s not quite a departure from previous singles, but it’s certainly more accessible. “Falling was originally called Fate as I thought in these difficult times we seem to have had the wind knocked out of our sails in this ‘post’ covid world we are in” Hugh explains “I think it’s important to get out there and go for our dreams again. For me, it’s essential that we seize the day, live in the now, be happy with what we have got, and not be upset about what we haven't. Carpe Diem!” Indeed, this joie de vivre, this raw energy that Ruiz! harbours is evident across ‘Falling’ and indeed across his previous singles. These recordings are both elegant and modern. Written during the pandemic’s peak, Ruiz focused on his music, creating DIY soundscapes in which the quality is consistent. Compositions are smart, hooks are contagious and choruses are catchy. Keep on keeping on!